DGAP-Adhoc: Balda AG: Balda delegates operative leadership to the regional CEOs


Balda AG / Key word(s): Miscellaneous/Miscellaneous

21.07.2006 08:47

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted

by DGAP – a company of EquityStory AG.

The issuer is solely responsible for the content of this announcement.


– Balda in future strengthens the regions

– Board of directors’ department sales is cancelled

– Chief Sales Officer Rainer Frilling retires

Bad Oeynhausen – The Balda AG continues the reengineering of the

organizational structure. The board of directors located in Germany in Bad

Oeynhausen concentrates on strategy as well as the coordination and

steering of the global activities of the group. In the course of the

enhancing concentration on the ’emerging markets’, especially Asia and

South America, the Balda-Concern now transfers the operative leadership

including responsibility for the results to the regional CEOs in Europe,

Asia, South America and India. This alignment is necessary to reflect the

specific requirements of the global customers in the respective regions.

With this step the company also transfers part of the sales responsibility

to the regional CEOs. The global sales coordination will in future still be

carried out in the holding. This organizational structure leads to the

cancellation of the up to now board of directors’ department ‘sales’.

As a result of this restructuring Chief Sales Officer Rainer Frilling will

leave Balda on best mutual terms effective 31. July 2006. Frilling joined

Balda in 1997. As a member of the board he had considerable impact on the

successful development of the Balda-Group. Frilling positively influenced

especially the entering of the mobile phone business and the building up of

the relationship to the mobile phone producers. The supervisory board

acknowledges Frilling’s work in the group with great thanks.

Contact: Balda AG, Cersten Hellmich und Kathrin Wiederrich (Investor

Relations), Phone: (05734)922-2706 / 2751, Fax: (05734) 922-2691, E-Mail:

chellmich@balda.de, kwiederrich@balda.de, Internet: www.balda.de

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Language: English

Company: Balda AG

Bergkirchener Str. 228

32549 Bad Oeynhausen


Phone: +49 (0) 57 34 / 9 22-0

Fax: +49 (0) 57 34 / 9 22-2604

E-mail: info@Balda.de

Internet: www.balda.de

ISIN: DE0005215107

WKN: 521510

Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr

in Berlin, Düsseldorf, Hamburg, Hannover, München, Stuttgart

End of Announcement DGAP News-Service